Welcome to Globalisation101

The concept of Globalisation has changed the way humans interact with each other, from a variety of viewpoints – economically and politically as well as influencing technological innovation and development. Although in theory globalisation is generally seen as a ‘utopia’, it can involve negative connotations as well (O’ Shaunghnessy, 2012).

Globalisation has lead to the concept of the ‘global village’. Coined by Marshall McLuhan, it describes how such a large world can be accessed within a number of seconds via the Internet and people can brought closer despite their locations. It has allowed international treaties and organisations such as the United Nations or the World Trade Organisation to be developed, as well as news outlets to expand on a global scale and provide information quickly and with ease.

However, it is hard to believe that something that can offer some people so much can destroy others. Some cultures have have faced culturally imperialistic ideals and even social exclusion due to Westernised monopolies dominating media markets and some countries not having access to the internet. In addition, O’Shaunghnessy states that the gap between the wealthiest and poorest people has widened due to loss of jobs (especially in media industries) and often a companies control over particular cultures (2012).

Some suggest that our global communities have become too interrelated – the World Trade Centre attacks on September 11, 2001 caused stock market crashes that reached Europe and Asia; as well as the ability to spread unverified information quickly and with ease; or even has promoted Western culture throughout the world while causing other cultures to become rejected or isolated due to this pursuit of ‘traditional’ cultures (Sabir, 2014; O’Shaunghnessy, 2012).

Globalisation has allowed for many innovations and an accessible world – yet this process has also been met with an anti-globalisation movement in pursuit of maintaining cultures and preventing social exclusion.
As students of international media, globalisation has allowed for a better understanding towards other cultures and enables us to continue through a multicultural 21st century.



O’Shaughnessy, M 2012, ‘Globalisation’, in Media and society,  5th ed, Oxford University Press, South Melbourne, VIC, pp. 45-471

Sabir, M 2014, ‘Impact of Globalisation on Human Rights’, in Journal of political science.


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