Okay so first of all – I needed some sweet, sweet alliteration for my title and there isn’t any other word starting with s for transmedia.
Stop judging me, it’s been a long night yeah?
The concept of trans media has allowed writers, directors and inventors to expand their brands and capitalize on multi-media platforms. It’s definitely a win/win – consumers get their favourite show in a variety of different ways, and those who develop it get to reap the financial rewards.
The Simpsons is the epitome of transmedia success. It is a TV show, a critically acclaimed movie, has published hundreds of comic books, has various games on a variety of different consoles, has its own LEGO range, jigsaw puzzle range, has its own albums AND has a world dedicated to Springfield at the Universal Studios in Hollywood, USA (just to name a few).
Check out my (first!!!) YouTube video featuring the Simpsons about understanding the concepts Ted spits out.
NOTE: FOX Broadcasting blocked my video based on copyright grounds. Hopefully next week all will be good!